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Competitive Targeted Advertising Over Networks
11 references·13 citing·46 second hop
Competitive Targeted Advertising Over Networks (2016)Competitive Targeted Advertising Over Net…Stochastic Approximation: A Dynamical Systems Viewpoint (2022)Stochastic Approximation: A D…Optimal Pricing in Networks with Externalities (2012)Optimal Pricing in Networks w…Monopoly Pricing in the Presence of Social Learning (2012)Monopoly Pricing in the Prese…Stochastic Approximation (2008)Stochastic ApproximationWho's Who in Networks. Wanted: The Key Player (2006)Who's Who in Networks. Wanted…The Targeting of Advertising (2005)The Targeting of AdvertisingUsing Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Planning Media Schedules in t…Contest success functions (1996)Contest success functionsModels of New Product Diffusion Through Advertising and Word-of-Mouth (1978)Models of New Product Diffusi…Game-Theory Models in the Allocation of Advertising Expenditures (1958)Game-Theory Models in the All…Differential pricing in social networks with strategic consumers (2023)Differential pricing in socia…Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency (2022)Targeting Precision in Imperf…Platform advertising and targeted promotion: Paid or free? 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References

  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 1996Contest success functions1,343 cited
  • 2006Who's Who in Networks. Wanted: The Key Player1,298 cited
  • 2022Stochastic Approximation: A Dynamical Systems Viewpoint800 cited
  • 2008Stochastic Approximation565 cited
  • 2005The Targeting of Advertising522 cited
  • 2012Optimal Pricing in Networks with Externalities407 cited
  • 1998Planning Media Schedules in the Presence of Dynamic Advertising Quality311 cited
  • 1978Models of New Product Diffusion Through Advertising and Word-of-Mouth269 cited
  • 1958Game-Theory Models in the Allocation of Advertising Expenditures151 cited
  • 2012Monopoly Pricing in the Presence of Social Learning148 cited

Cited by

  • 2022Digital Privacy135 cited
  • 2018Competitive pricing strategies in social networks94 cited
  • 2019Managing Consensus With Minimum Adjustments in Group Decision Making With Opinions Evolution92 cited
  • 2017Strategic Influence in Social Networks64 cited
  • 2021Duopoly Competition with Network Effects in Discrete Choice Models

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50 cited
  • 2020Privacy-Preserving Personalized Revenue Management47 cited
  • 2022Optimal Price/Advertising Menus for Two-Sided Media Platforms39 cited
  • 2023Differential pricing in social networks with strategic consumers27 cited
  • 2022Platform advertising and targeted promotion: Paid or free?24 cited
  • 2019Dynamic and targeted bundle pricing of two independently valued products19 cited
  • 2019Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition17 cited
  • 2019Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach16 cited
  • 2022Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency12 cited