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Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral

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References

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1993

Context-Dependent Preferences

1,305 cited

Cited by

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2019Inferiority, not similarity of the decoy to target, is what drives the transfer of attention underlying the attraction effect: Evidence from an eye-tracking study with real choices.21 cited
2020Intertemporal Pricing via Nonparametric Estimation: Integrating Reference Effects and Consumer Heterogeneity21 cited
2018The Effect of Experience on Context‐dependent Decisions20 cited
2018Range effect on extremeness aversion19 cited
2019The impact of range extension on the attraction effect18 cited
2023Forty years of context effect research in marketing: a bibliometric analysis15 cited
2024An integrative review of the decoy effect on choice behavior15 cited
2022Deliberation does not make the attraction effect disappear: The role of induced cognitive reflection7 cited
2022Brand Presence in Decision-Making Involving Decoys2 cited
2026Which rubber duck makes the best decoy? Considering the decoy effect on the basis of different behavioral theories1 cited
2025Brief Commentary: A Reexamination of the Effect of Forced Choice on Choice1 cited
2021The Impact of Choosing for Others and Product Familiarity on The Phantom Decoys in an Online Environment0 cited