Over the Hurdles: Barriers to Social Media Use in Extension Offices

Elizabeth Newbury · Lee Humphreys

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Social Media in Health Education Agricultural Development and Management Diverse Educational Innovations Studies

Abstract

The research reported here explored the perceived barriers to social media use by Extension educators. Using a sequential mixed method approach, the research was composed of two parts. The qualitative study used interview data (n=27) from Wisconsin and New York Extension educators. The quantitative study gathered data from surveying Extension offices in New York State (n=42). We argue that key barriers to adoption of social media as an outreach platform include perceptions around time and control. Ultimately, we recommend that Extension educators receive focused, hands-on training to more efficiently and effectively use social media for education and outreach efforts.

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1971Analyzing social settings : a guide to qualitative observation and analysis 2016Research Design: Qualitative, Quantitative, and Mixed Method Approaches 2003Using Theory to Design Effective Health Behavior Interventions 2010Five Social Media Tools for the Extension Toolbox 2006Mining the internet plateau: an exploration of the adoption intention of non-users in Singapore

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