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Consumer Persuasion Through Cause-Related Advertising · Study

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ArticleConsumer Persuasion Through Cause-Related Advertising

Ida E. Berger1999

Article1999

Consumer Persuasion Through Cause-Related Advertising

Ida E. Berger · Peggy H. Cunningham · Robert V. Kozinets

102 citations·0/0 files stored·ACR North American Advances

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Environmental Sustainability in Business

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References

1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy 1994Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads 1991The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads 1992Consumer Perceptions of Organizations that Use Cause-Related Marketing

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2001Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior 2010How can corporate social responsibility activities create value for stakeholders? A systematic review 2010Effects of corporate social responsibility on consumer retention in the cellular industry of Pakistan 2021A Study on the Impact of Linguistic Persuasive Styles on the Sales Volume of Live Streaming Products in Social E-Commerce Environment

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Year1999

Typearticle

Published1999-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations102

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW2271231089

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2018

New insights into socially responsible consumers: The role of personal values

2018Customer engagement through choice in cause-related marketing

2019The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence

2010Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement