Arguing and Thinking: a rhetorical approach to social psychology

Massimo Marraffa

717 citations0/0 files storedIris (Roma Tre University)

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Rhetoric and Communication Studies Linguistics and Discourse Analysis Psychology of Social Influence

Abstract

Da cosa nasce il «senso comune»? Come si formano e si diffondono le opinioni? Perché si cristallizzano in ideologia e si trasformano in strumento di potere? La psicologia sociale, utilizzando i metodi della retorica, ci svela i meccanismi di formazione del consenso.

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