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Brand management in higher education: The University Brand Personality Scale · Study

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ArticleBrand management in higher education: The University Brand Personality Scale

Philipp A. Rauschnabel2016

Article2016

Brand management in higher education: The University Brand Personality Scale

Philipp A. Rauschnabel · Nina Krey · Barry J. Babin · Björn Sven Ivens

218 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 218 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2005How Many Interviews Are Enough?1996The Behavioral Consequences of Service Quality 1979Review of Psychometric theory (2nd ed.).1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value 1997Dimensions of Brand Personality

Cited by

2019Functional brand qualities and perceived value: The mediating role of brand experience and brand personality 2019The Phenomenon of Brand Love: A Systematic Literature Review 2017Responsible and active brand personality: On the relationships with brand experience and key relationship constructs 2018Brand personality: theory and dimensionality 2018Psychological mechanisms of brand love and information technology identity in virtual retail environments 2019University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context 2021Elucidating green branding among Muslim consumers: the nexus of green brand love, image, trust and attitude 2018How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity

Details

Year2016

Typearticle

Published2016-02-17

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations218

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/j.jbusres.2016.01.023

openalex_workW2275610026

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