S
Study
Academic Library
Search
Shelves
Open access
My library
Review
Philipp A. Rauschnabel · Study
Home
/
Author
Philipp A. Rauschnabel
25 works
· latest 2024
· 3 institutions
cluster: provisional
ORCID 0000-0003-2188-6747
Works
25 shown
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Psychology and Marketing
·
2024
·
4 authors
·
Open access
91
citations
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Psychology and Marketing
·
2022
·
28 authors
·
Open access
902
citations
Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?
International Journal of Human-Computer Interaction
·
2022
·
4 authors
61
citations
Can augmented reality satisfy consumers' need for touch?
Psychology and Marketing
·
2021
·
3 authors
·
Open access
165
citations
Is brand love materialistic?
Journal of Product & Brand Management
·
2020
·
3 authors
46
citations
Setting the future of digital and social media marketing research: Perspectives and research propositions
International Journal of Information Management
·
2020
·
17 authors
·
Open access
2,642
citations
Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing
Journal of Retailing and Consumer Services
·
2019
·
3 authors
279
citations
How functional and emotional ads drive smartwatch adoption
Internet Research
·
2019
·
4 authors
108
citations
Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology
Technological Forecasting and Social Change
·
2018
·
2 authors
191
citations
Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks
Journal of Business Research
·
2018
·
3 authors
343
citations
Determining visitor engagement through augmented reality at science festivals: An experience economy perspective
Computers in Human Behavior
·
2017
·
3 authors
·
Open access
239
citations
Exploring the Early Adopters of Augmented Reality Smart Glasses: The Case of Microsoft HoloLens
Progress in IS
·
2017
·
2 authors
·
chapter
89
citations
An adoption framework for mobile augmented reality games: The case of Pokémon Go
Computers in Human Behavior
·
2017
·
3 authors
·
Open access
476
citations
Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Journal of Service Theory and Practice
·
2017
·
5 authors
97
citations
Wearable technologies
Rowan Digitals Works (Rowan University)
·
2016
·
6 authors
·
Open access
213
citations
Wearable technologies: The role of usefulness and visibility in smartwatch adoption
Computers in Human Behavior
·
2016
·
6 authors
510
citations
Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises
The Journal of Marketing Theory and Practice
·
2016
·
3 authors
112
citations
Fashion or Technology? A Fashnology Perspective on the Perception and Adoption of Augmented Reality Smart Glasses
i-com
·
2016
·
6 authors
88
citations
Selling with technology: understanding the resistance to mobile sales assistant use in retailing
Journal of Personal Selling and Sales Management
·
2016
·
2 authors
54
citations
Elements of strategic social media marketing: A holistic framework
Journal of Business Research
·
2016
·
3 authors
856
citations
Brand management in higher education: The University Brand Personality Scale
Journal of Business Research
·
2016
·
4 authors
218
citations
Augmented reality smart glasses: an investigation of technology acceptance drivers
International Journal of Technology Marketing
·
2016
·
2 authors
302
citations
Augmented Reality Smart Glasses and Knowledge Management: A Conceptual Framework for Enterprise Social Networks
Springer eBooks
·
2016
·
2 authors
·
chapter
56
citations
Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables
Computers in Human Behavior
·
2015
·
3 authors
262
citations
You’re so lovable: Anthropomorphism and brand love
Journal of Brand Management
·
2014
·
2 authors
255
citations