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An adoption framework for mobile augmented reality games: The case of Pokémon Go · Study

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ArticleAn adoption framework for mobile augmented reality games: The case of Pokémon Go

Philipp A. Rauschnabel2017

OA

Articlegreen2017

An adoption framework for mobile augmented reality games: The case of Pokémon Go

Philipp A. Rauschnabel · Alexander Rossmann · Mandy Claudia Tom Dieck

476 citations·0/0 files stored·Computers in Human Behavior

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Technology Adoption and User Behaviour Educational Games and Gamification Digital Games and Media

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 476 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1985From Intentions to Actions: A Theory of Planned Behavior 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation 2006A meta-analysis of the technology acceptance model

Cited by

2019Social media engagement behavior 2020Consumer decision‐making in omnichannel retailing: Literature review and future research agenda 2018We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships 2021Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow 2018Cross-cultural differences in adopting mobile augmented reality at cultural heritage tourism sites 2020Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences 2019Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing 2020The disruptive mobile wallet in the hospitality industry: An extended mobile technology acceptance model

Details

Year2017

Typearticle

Published2017-07-24

VenueComputers in Human Behavior

ISSN-L0747-5632

Languageen

Citations476

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

Identifiers

doi10.1016/j.chb.2017.07.030

openalex_workW2738929809

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