You’re so lovable: Anthropomorphism and brand lovePhilipp A. Rauschnabel, Aaron Ahuvia2014-06-01articleJournal of Brand Management255 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesCustomer Service Quality and LoyaltyAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 255 citations exist upstream.References1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1957A Theory of Cognitive Dissonance2001Birds of a Feather: Homophily in Social Networks2017A Theory of Cognitive Dissonance2011Thinking, Fast and Slow2025Advances in Consumer Research1998Consumers and Their Brands: Developing Relationship Theory in Consumer ResearchCited by2015The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors2021Anthropomorphism brings us closer: The mediating role of psychological distance in User–AI assistant interactions2016Brand management in higher education: The University Brand Personality Scale2017Using the theory of planned behaviour to understand brand love2018Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality2019‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love2019Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb2019Brand love: the emotional bridge between experience and engagement, generation-M perspective