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Aaron Ahuvia · Study
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Author
Aaron Ahuvia
30 works
· latest 2024
· 4 institutions
cluster: provisional
ORCID 0000-0002-1796-3933
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30
Citations
10,354
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Most cited in this library
Some antecedents and outcomes of brand love
2006 · 2,282 citations
Brand Love
2011 · 1,603 citations
Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives
2005 · 1,277 citations
Personal taste and family face: Luxury consumption in Confucian and western societies
1998 · 1,038 citations
The Structure of Goal Contents Across 15 Cultures.
2005 · 717 citations
Works
30 shown
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Psychology and Marketing
·
2024
·
4 authors
·
Open access
91
citations
Towards a theory of brand love in services: the power of identity and social relationships
Journal of service management
·
2022
·
3 authors
59
citations
Is brand love materialistic?
Journal of Product & Brand Management
·
2020
·
3 authors
46
citations
Pride of Ownership: An Identity-Based Model
Journal of the Association for Consumer Research
·
2018
·
5 authors
·
Open access
31
citations
Brand love: development and validation of a practical scale
Marketing Letters
·
2016
·
3 authors
390
citations
Nothing Matters More to People than People: Brand Meaning and Social Relationships
Emerald Group Publishing Limited eBooks
·
2015
·
1 author
·
chapter
49
citations
The Personality of Brand Lovers
Palgrave Macmillan UK eBooks
·
2015
·
4 authors
·
chapter
31
citations
Love, Desire, and Identity: A Conditional Integration Theory of the Love of Things
·
2014
·
3 authors
58
citations
You’re so lovable: Anthropomorphism and brand love
Journal of Brand Management
·
2014
·
2 authors
255
citations
Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter
Marketing Letters
·
2013
·
3 authors
45
citations
Mosque-Based Emotional Support Among Young Muslim Americans
Review of Religious Research
·
2013
·
6 authors
·
Open access
39
citations
Brand Love
Journal of Marketing
·
2011
·
3 authors
1,603
citations
Brand Love: Towards an Integrative Model
ACR North American Advances
·
2008
·
3 authors
20
citations
If money doesn’t make us happy, why do we act as if it does?
Journal of Economic Psychology
·
2007
·
1 author
142
citations
Some antecedents and outcomes of brand love
Marketing Letters
·
2006
·
1 author
2,282
citations
Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives
Journal of Consumer Research
·
2005
·
1 author
1,277
citations
The Structure of Goal Contents Across 15 Cultures.
Journal of Personality and Social Psychology
·
2005
·
10 authors
717
citations
Personality and Values Based Materialism: Their Relationship and Origins
Journal of Consumer Psychology
·
2002
·
2 authors
97
citations
Personality and Values Based Materialism: Their Relationship and Origins
Journal of Consumer Psychology
·
2002
·
2 authors
75
citations
Individualism/Collectivism and Cultures of Happiness: A Theoretical Conjecture on the Relationship between Consumption, Culture and Subjective Well-Being at the National Level
Journal of Happiness Studies
·
2002
·
1 author
·
Open access
264
citations
Personality and Values Based Materialism: Their Relationship and Origins
Journal of Consumer Psychology
·
2002
·
2 authors
·
Open access
209
citations
Materialistic values and well‐being in business students
European Journal of Social Psychology
·
2001
·
2 authors
585
citations
Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern
Social Indicators Research
·
2001
·
1 author
305
citations
Income, Consumption, and Subjective Well-Being: Toward a Composite Macromarketing Model
Journal of Macromarketing
·
1998
·
1 author
·
Open access
191
citations
Personal taste and family face: Luxury consumption in Confucian and western societies
Psychology and Marketing
·
1998
·
2 authors
1,038
citations
Social support in the service sector
Journal of Business Research
·
1995
·
2 authors
96
citations
Materialism: Origins and Implications For Personal Well-Being
·
1995
·
2 authors
86
citations
Beyond Smiling: Social Support and Service Quality
Sage eBooks
·
1994
·
3 authors
·
chapter
138
citations
Formal Intermediaries in the Marriage Market: A Typology and Review
Journal of Marriage and the Family
·
1992
·
2 authors
95
citations
For the Love of Money: Materialism and Product Love
ACR Special Volumes
·
1992
·
1 author
40
citations