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INTERNET MARKETING AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NAIROBI COUNTY · Study

ThesisINTERNET MARKETING AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NAIROBI COUNTY

Lorraine Wahu Kithinji2014

Thesis2014

INTERNET MARKETING AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NAIROBI COUNTY

Lorraine Wahu Kithinji

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SMEs Development and Digital Marketing Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1999A Set of Principles for Conducting and Evaluating Interpretive Field Studies in Information Systems1 1976Business research methods 1999An Integrated Model of Information Systems Adoption in Small Businesses 2004Electronic commerce adoption: an empirical study of small and medium US businesses 2005eCommerce adoption in developing countries: a model and instrument 1997Internet marketing in the internationalisation of UK SMEs 2007The Contingent Effects of Training, Technical Complexity, and Task Interdependence on Successful Information Systems Implementation1 2002The E-Marketing Mix: A Contribution of the E-Tailing Wars

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Year2014

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Published2014-10-01

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Citations17

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ShelfSMEs Development and Digital Marketing

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