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INTERNET MARKETING AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NAIROBI COUNTY
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INTERNET MARKETING AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NAIROBI COUNTY (2014)INTERNET MARKETING AND PERFORMANCE OF SMA…Small firm e‐business adoption: a critical analysis of theory (2009)Small firm e‐business adoptio…The Contingent Effects of Training, Technical Complexity, and Task Interdependence on Successful Information Systems Implementation1 (2007)The Contingent Effects of Tra…The adoption of e‐business and knowledge management in SMEs (2007)The adoption of e‐business an…eCommerce adoption in developing countries: a model and instrument (2005)eCommerce adoption in develop…B2B e-commerce adoption decisions in Taiwan: The interaction of cultural and other institutional factors (2005)B2B e-commerce adoption decis…Electronic commerce adoption: an empirical study of small and medium US businesses (2004)Electronic commerce adoption:…THE INTERNET AND FOREIGN MARKET EXPANSION BY FIRMS (2002)THE INTERNET AND FOREIGN MARK…The E-Marketing Mix: A Contribution of the E-Tailing Wars (2002)The E-Marketing Mix: A Contri…Small Businesses’ Acceptance and Adoption of e‐Commerce in the Western‐Cape Province of South‐Africa (2002)Small Businesses’ Acceptance …Receptivity of Singapore's SMEs to electronic commerce adoption (2001)Receptivity of Singapore's SM…Building Internet capabilities in SMEs (2000)Building Internet capabilitie…An Integrated Model of Information Systems Adoption in Small Businesses (1999)An Integrated Model of Inform…A Set of Principles for Conducting and Evaluating Interpretive Field Studies in Information Systems1 (1999)A Set of Principles for Condu…Internet‐enabled international marketing: A small business network perspective (1997)Internet‐enabled internationa…Internet marketing in the internationalisation of UK SMEs (1997)Internet marketing in the int…Business research methods (1976)Business research methodsEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)Cultures and Organizations: Software of the Mind. 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References

  • 1999A Set of Principles for Conducting and Evaluating Interpretive Field Studies in Information Systems15,261 cited
  • 1976Business research methods4,277 cited
  • 1999An Integrated Model of Information Systems Adoption in Small Businesses1,726 cited
  • 2004Electronic commerce adoption: an empirical study of small and medium US businesses1,117 cited
  • 2005eCommerce adoption in developing countries: a model and instrument599 cited
  • 1997Internet marketing in the internationalisation of UK SMEs296 cited
  • 2007The Contingent Effects of Training, Technical Complexity, and Task Interdependence on Successful Information Systems Implementation1285 cited
  • 2002The E-Marketing Mix: A Contribution of the E-Tailing Wars269 cited
  • 2001Receptivity of Singapore's SMEs to electronic commerce adoption239 cited
  • 1997Internet‐enabled international marketing: A small business network perspective183 cited
  • 2009Small firm e‐business adoption: a critical analysis of theory171 cited
  • 2002THE INTERNET AND FOREIGN MARKET EXPANSION BY FIRMS166 cited
  • 2002Small Businesses’ Acceptance and Adoption of e‐Commerce in the Western‐Cape Province of South‐Africa160 cited
  • 2005B2B e-commerce adoption decisions in Taiwan: The interaction of cultural and other institutional factors154 cited

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  • 2000Building Internet capabilities in SMEs146 cited
  • 2007The adoption of e‐business and knowledge management in SMEs139 cited
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