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Assurance of Learning and Outcomes Assessment: a Case Study of Assessment of a Marketing Curriculum

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References

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1972Educational Technology406 cited
2003Evaluating and Improving Student Achievement in Business Programs: The Effective Use of Standardized Assessment Tests93 cited
2002Assessing Student Learning Outcomes: A Comparative Study of Techniques Used in Business School Disciplines75 cited

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2012Building a Metrics-Enabled Marketing Curriculum18 cited
2008An assurance of learning success model: toward closing the feedback loop17 cited
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2016Penser la formation en gestion11 cited
2010An Exploratory Investigation of the Assessment Practices of Selected Association to Advance Collegiate Schools of Business–Accredited Business Programs and Linkages with General Education Outcomes10 cited
2017

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Improving AACSB Assurance of Learning with Importance-Performance and Learning Growth: A Case Study

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2014Seeking Empirical Validity in an Assurance of Learning System8 cited

2011A Pillar For Successful Business School Accreditation: Conducting The Curriculum Review Process A Systematic Approach8 cited

2010The Role, Development, and Implementation of a Marketing Knowledge base as a Tool in the Enhancement and Assessment of Student Learning7 cited