Pressing the Buy Button

Sandra María Correia Loureiro · Michael J. Breazeale

32 citations0/0 files storedClothing and Textiles Research Journal

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

The authors investigated the effect of the nine most accepted factors of online shopping orientation on online purchase intention through perceived behavioral control and attitude toward purchase of clothing. They suggest that in-home shopping tendency, convenience consciousness, and impulse purchase are the most significant constructs in building consumers’ online shopping orientation. Impulse and convenience for online shoppers appear to be more important than recreational shopping. Online shopping orientation seems to have a positive influence on perceived behavioral control and attitude toward purchase. Implications of the results are discussed to provide guidance for managers and future researchers.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review 1998Modern Methods for Business Research 1979Reliability and Validity Assessment 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research 2009Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research

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2017Fashion brands on retail websites: Customer performance expectancy and e-word-of-mouth 2019Why do online retailers succeed? The identification and prioritization of success factors for Indian fashion retailers 2020Millennials’ Intention to Use Self-Checkout Technology in Different Fashion Retail Formats: Perceived Benefits and Risks 2025Generational dynamics of omnichannel customers: analysing shopping preferences across diverse product types

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