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Using self-referencing to explain the effectiveness of ethnic minority models in advertising

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References

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1993Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective219 cited

1996Moderators of the Impact of Self-Reference on Persuasion197 cited

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2015Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self‐construal30 cited
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