Teorías normativas y descriptivas de la toma de decisiones: un modelo integrador

Abstract

This paper presents the theoretical models explaining decision\nmaking, distinguishing between those that show what is the best way to\ndecide -models standards- and defining how, in fact, people decide -models\nprescriptive and descriptive ones-. However, the determining task is not radically understood by any of the three models, so an integrative\nmodel that combines the theoretical principles of these three, which explains\nthe effectiveness of the decision-making task with understanding\nand incorporating proposed biases actually used.

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