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An Investigation of Country-of-origin Effect Using Correspondence Analysis: A Cross-national Context

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References

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2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
1988Country-of-Origin Effects for Uni-National and Bi-National Products961 cited
1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
1995Consumer ethnocentrism: A test of antecedents and moderators827 cited
1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective730 cited
1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective714 cited
1985Triad Power: The Coming Shape of Global Competition656 cited
1984Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects581 cited
1991Cross-Cultural Examination of the Fishbein Behavioral Intentions Model544 cited
1985Effects of stereotypes in decision making and information-processing strategies.482 cited
1982The Impact of Inferential Beliefs on Product Evaluations

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481 cited

1998Country of origin effects: a literature review447 cited

1985An Assessment of the Mall Intercept as a Data Collection Method445 cited

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