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The Influence of Brand Awareness on Brand Trust Through Brand Image · Study

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PreprintThe Influence of Brand Awareness on Brand Trust Through Brand Image

Mohammad Fakhruddin Mudzakkir2015

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Preprintgreen2015

The Influence of Brand Awareness on Brand Trust Through Brand Image

Mohammad Fakhruddin Mudzakkir · Iva Nurdiana Nurfarida

20 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Corporate Identity and Reputation

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References

1994The Commitment-Trust Theory of Relationship Marketing 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations 2003Development and Validation of a Brand Trust Scale 2004Factors influencing consumer perceptions of brand trust online 2011Brand equity in higher education 2014The Influence of Brand Image on Purchase Behaviour Through Brand Trust

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2022Strategic entrepreneurship for achieving customers repurchase intention amidst pandemic COVID-19 on digital multi-sided platform: A case of Traveloka

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Details

Year2015

Typepreprint

Published2015-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations20

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.2139/ssrn.2670597

openalex_workW2280715365

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