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The Influence of Brand Awareness on Brand Trust Through Brand Image

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References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations1,895 cited
2003Development and Validation of a Brand Trust Scale874 cited
2004Factors influencing consumer perceptions of brand trust online445 cited
2011Brand equity in higher education209 cited
2014The Influence of Brand Image on Purchase Behaviour Through Brand Trust120 cited
2012Importance of ‘brand loyalty, brand awareness and perceived quality parameters’ in building brand equity in the Indian pharmaceutical industry27 cited

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2024Effects of brand awareness and feminist message level in femvertising: An experimental study14 cited

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