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Do Status Symbols in Marketing Increase Product Evaluations? An Experimental Analysis of Group Differences on Product Evaluations for Scarce and Brand-Presence Products
16 references·0 citing·34 second hop
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References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
  • 1973Job Market Signaling16,329 cited
  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 1976Individualism and Collectivism6,058 cited
  • 2018Culture's Consequences5,455 cited
  • 2009The Theory of the Leisure Class5,281 cited
  • 1981Gender schema theory: A cognitive account of sex typing.3,874 cited
  • 1996Individualism and collectivism3,781 cited
  • 1994The Measurement of Independent and Interdependent Self-Construals3,604 cited
  • 1998Converging measurement of horizontal and vertical individualism and collectivism.2,971 cited
  • 1993Influence: The Psychology of Persuasion2,547 cited
  • 1995Horizontal and Vertical Dimensions of Individualism and Collectivism: A Theoretical and Measurement Refinement2,322 cited
  • 2001Consumers' Need for Uniqueness: Scale Development and Validation1,789 cited
  • 2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,657 cited
  • 1999Deviance or uniqueness, harmony or conformity? A cultural analysis.1,216 cited
  • 1969

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The Duality of Human Existence
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