References

• 1985Measuring the Involvement Construct6,012 cited
• 1985Measuring Consumer Involvement Profiles2,247 cited
• 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
• 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
• 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
• 1984Audience Involvement in Advertising: Four Levels1,017 cited
• 1984An Examination of Consumer Decision Making for a Common Repeat Purchase Product776 cited
• 1989A causal model of consumer involvement692 cited
• 1990A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research438 cited
• 1948The Psychology of Ego-Involvements343 cited
• 1979Involvement: a Potentially Important Mediator of Consumer Behavior327 cited
• 1981An Exploration Into the Scaling of Consumers' Involvement With a Product Class260 cited
• 1992A Revised Product Involvement Inventory: Improved Usability and Validity222 cited
• 1992How Enduring and Situational Involvement Combine to Create Involvement Responses202 cited
• 1987The Zaichkowsky Personal Involvement Inventory: Modification and Extension