Articlehybrid2014

An Overview and Analysis of Marketing Ethics

12 citations0/0 files storedInternational Journal of Academic Research in Business and Social Sciences

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Ethics in Business and Education Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

Abstract

In todays business world, in addition to general decisions, managers must also make judgments concerning what is ethical to do.This is not an easy task especially for marketing professionals as marketing is the visible interface with not only customers, but with all other stakeholders, it is important for marketers to take into consideration the marketing ethics.Marketing ethics should be examined from an individual, organizational, and societal perspective.

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2010Strategic management a stakeholder approach 2003Evolving to a New Dominant Logic for Marketing 1991Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model 1986A General Theory of Marketing Ethics 2004Corporate Social Responsibility and Marketing: An Integrative Framework 1985A Contingency Framework for Understanding Ethical Decision Making in Marketing 2004Why We Boycott: Consumer Motivations for Boycott Participation 2019Ethical Theory and Business

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2021Marketing Ethics at Islamic Banks: Principles and Practices 2018The Impact of Business Ethics on Entrepreneurial Attitude of Manager

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