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Marketingethik – Ein Überblick · Study

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ChapterMarketingethik – Ein Überblick

N. Craig Smith2015

Chapter2015

Marketingethik – Ein Überblick

N. Craig Smith · Patrick E. Murphy · Alina Reibetanz · Markus Scholz

7 citations·0/0 files stored·Springer eBooks

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Ethics in Business and Education Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

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References

2003Evolving to a New Dominant Logic for Marketing 200261. Capitalism and Freedom 2003Corporate Social and Financial Performance: A Meta-Analysis 2003Misery Loves Companies: Rethinking Social Initiatives by Business 1963Capitalism and Freedom.2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 1983THE GLOBALIZATION OF MARKETS 1986A General Theory of Marketing Ethics

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Year2015

Typechapter

Published2015-01-01

VenueSpringer eBooks

Languagede

Citations7

Files0 public / 0

ShelfEthics in Business and Education

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doi10.1007/978-3-662-43483-3_47

openalex_workW756509035

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