Articlegreen1993

Marketing Ethics: Onward toward Greater Expectations

86 citations0/0 files storedJournal of Public Policy & Marketing

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Ethics in Business and Education Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

Abstract

This article introduces a set of articles selected for this special JPP&M “Symposium on Marketing Ethics.” It also provides a brief overview of the evolution of marketing ethics research during the past decade. Several suggestions for the future development of marketing ethics research are advanced and discussed.

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References

2010Strategic management a stakeholder approach 1991Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model 1986Ethical Decision Making in Organizations: A Person-Situation Interactionist Model 1986A General Theory of Marketing Ethics 1958The Affluent Society 1985A Contingency Framework for Understanding Ethical Decision Making in Marketing 1991Business Ethics and Stakeholder Analysis 1982Business Ethics: Concepts and Cases

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2007Corporate social responsibility and the positioning of grocery brands 2013Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective 1998Culture, consumption and choice: towards a conceptual relationship 2003A Cross-Cultural Application of a Theoretical Model of Business Ethics: Bridging the Gap between Theory and Data 1999Relationship marketing as an ethical approach: philosophical and managerial considerations 2011

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