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ArticleThe role of normative marketing ethics

Gene R. Laczniak2018

Article2018

The role of normative marketing ethics

Gene R. Laczniak · Patrick E. Murphy

111 citations·0/0 files stored·Journal of Business Research

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Ethics in Business and Education Philosophical Ethics and Theory Corporate Social Responsibility and Sustainability

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References

2010Strategic management a stakeholder approach 1994The Commitment-Trust Theory of Relationship Marketing 2017An Introduction to the Principles of Morals and Legislation 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships 2010Nicomachean Ethics 1986A General Theory of Marketing Ethics 2020Grounding for the Metaphysics of Morals 1985A Contingency Framework for Understanding Ethical Decision Making in Marketing

Cited by

2020Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective 2021Role of Ethical Marketing in Driving Consumer Brand Relationships and Brand Loyalty: A Sustainable Marketing Approach 2024Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities 2023Ethics and marketing responsibility: A bibliometric analysis and literature review 2020Antecedents and consequence of brand management: empirical study of Apple’s brand product

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Year2018

Typearticle

Published2018-08-14

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations111

Files0 public / 0

ShelfEthics in Business and Education

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doi10.1016/j.jbusres.2018.07.036

openalex_workW2887088892

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2021

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