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Marketingethik – Ein Überblick
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Marketingethik – Ein Überblick (2015)Marketingethik – Ein ÜberblickHow Corporate Social Responsibility Engagement Strategy Moderates the CSR–Financial Performance Relationship (2012)How Corporate Social Responsi…Why We Boycott: Consumer Motivations for Boycott Participation (2004)Why We Boycott: Consumer Moti…Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives (2004)Doing Better at Doing Good: W…Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Misery Loves Companies: Rethi…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Corporate Social and Financial Performance: A Meta-Analysis (2003)Corporate Social and Financia…61. Capitalism and Freedom (2002)61. Capitalism and FreedomPeople and Profits? (2001)People and Profits?Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…Cognitive Moral Development and Marketing (1992)Cognitive Moral Development a…European Journal of Marketing (1991)European Journal of MarketingCorporate Ethical Values and Organizational Commitment in Marketing (1989)Corporate Ethical Values and …A General Theory of Marketing Ethics (1986)A General Theory of Marketing…A Contingency Framework for Understanding Ethical Decision Making in Marketing (1985)A Contingency Framework for U…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSCapitalism and Freedom. (1963)Capitalism and Freedom.Organizational Stress: Studies in Role Conflict and Ambiguity. (1965)Handbook of Industrial and Organizational Psychology. (1977)Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model (1991)Toward A Unified Conception Of Business Ethics: Integrative Social Contracts Theory (1994)A theory of justice original editionSensemaking in Organizations (1996)Why would corporations behave in socially responsible ways? an institutional theory of corporate social responsibility (2007)Strategic management a stakeholder approach (2010)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)ESG and financial performance: aggregated evidence from more than 2000 empirical studies (2015)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organization (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Corporate Social Responsibility and Resource-Based Perspectives (2006)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)Possessions and the Extended Self (1988)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)What We Know and Don’t Know About Corporate Social Responsibility (2012)Corporate social responsibility and access to finance (2013)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)The Methods of Ethics (1962)The Theory of Buyer Behavior (1971)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Review of The Empirical Ethical Decision-Making Literature: 1996–2003 (2005)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Firm resources and sustained competitive advantage (2004)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)The Economics of Schooling: Production and Efficiency in Public Schools. (1986)Political power beyond the State: problematics of government (2010)The Theory of Economic Development (2016)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)Shared Mental Models: Ideologies and Institutions (1994)Neoliberalism, higher education and the knowledge economy: from the free market to knowledge capitalism (2005)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 200261. Capitalism and Freedom9,261 cited
  • 2003Corporate Social and Financial Performance: A Meta-Analysis7,627 cited
  • 2003Misery Loves Companies: Rethinking Social Initiatives by Business5,126 cited
  • 1963Capitalism and Freedom.4,730 cited
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  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
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  • 2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives2,319 cited
  • 1985A Contingency Framework for Understanding Ethical Decision Making in Marketing1,859 cited
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  • 2004Why We Boycott: Consumer Motivations for Boycott Participation921 cited
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  • 1992Cognitive Moral Development and Marketing729 cited
  • 2012How Corporate Social Responsibility Engagement Strategy Moderates the CSR–Financial Performance Relationship

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