Choice Navigation Assessment for Mass Customization

Abstract

In mass customization, the capability Choice Navigation which is defined as the ability to support customers in identifying their own solutions while minimizing the burden of choice, is essential to market high variety product portfolios effectively. We argue that there is a need for methods which can assess a company’s choice navigation and their capability to develop it. Through literature study and analysis of choice navigation characteristics a number of metrics are described which can be used for assessment. The metrics are evaluated and analyzed to be applied as KPI’s to help MC companies prioritize efforts in business improvement. 1

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