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The Effect of Promotion Mix Elements on Consumers Buying Decisions of Mobile Service: The case of Umniah Telecommunication Company at Zarqa city- Jordan
8 references·3 citing·30 second hop
The Effect of Promotion Mix Elements on Consumers Buying Decisions of Mobile Service: The case of Umniah Telecommunication Company at Zarqa city- Jordan (2016)The Effect of Promotion Mix Elements on C…The Impact of Promotional Mix Elements on Consumers Purchasing Decisions (2014)The Impact of Promotional Mix…Marketing Research (2008)Marketing ResearchUnderstanding Consumer Choice (2005)Understanding Consumer ChoiceSimply Marketing Communications (2005)Simply Marketing Communicatio…Marketing Research (1995)Marketing ResearchResearch methods for business: A skill building approach (1993)Research methods for business…Selling: Building Partnerships (1992)Selling: Building PartnershipsMarketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Dampak Keamanan, Manfaat, Kepercayaan, Promosi, serta Kemudahan pada Keputusan Pemanfaatan Dompet Elektronik Shopeepay (2022)Dampak Keamanan, Manfaat, Kep…The Effect of Product Quality, Price, and Promotion toward Students’ Purchase Decision for Telkomsel Products (2021)The Effect of Product Quality…PENGARUH IKLAN, PROMOSI PENJUALAN, DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT MEMAKAI ULANG LAYANAN GO-PAY DI WILAYAH JAKARTA (2020)PENGARUH IKLAN, PROMOSI PENJU…Situational influences on consumers' attitudes and behavior (2003)The emotional power of place: The fall and rise of dominance in retail research (2006)Consumer-based brand equity and brand performance (2008)Mobile Games: Analyzing the Needs and Values of the Consumers (2010)Marketing Management (12th Edition) (2007)Effects of Media Advertising On Consumers’ Purchase Intent in Awka, Anambra State: A Study of Hero Beer. (2017)The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria (2021)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Business Research Methods (2013)Consumer behavior and culture: consequences for global marketing and advertising (2004)Mixing Methods: qualitative and quantitative research (2017)Contract and product quality in platform selling (2018)Salesperson creative performance: conceptualization, measurement, and nomological validity (2002)The evolution of the seven steps of selling (2004)Social Media’s Influence on Business-to-Business Sales Performance (2012)A Systems Approach to Conduct an Effective Literature Review in Support of Information Systems Research (2006)Consensus measurement in Delphi studies (2012)Predicting green product consumption using theory of planned behavior and reasoned action (2015)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework (2016)STRATEGIC INFLUENCE OF PROMOTIONAL MIX ON ORGANISATION SALE TURNOVER IN THE FACE OF STRONG COMPETITORS (2011)Building Brand Equity through Advertising (2014)Geo-Marketing Segmentation with Deep Learning (2021)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales (2008)
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References

  • 1993Research methods for business: A skill building approach16,985 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 2008Marketing Research523 cited
  • 1995Marketing Research447 cited
  • 1992Selling: Building Partnerships194 cited
  • 2005Understanding Consumer Choice153 cited
  • 2005Simply Marketing Communications56 cited
  • 2014The Impact of Promotional Mix Elements on Consumers Purchasing Decisions33 cited

Cited by

  • 2021The Effect of Product Quality, Price, and Promotion toward Students’ Purchase Decision for Telkomsel Products12 cited
  • 2020PENGARUH IKLAN, PROMOSI PENJUALAN, DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT MEMAKAI ULANG LAYANAN GO-PAY DI WILAYAH JAKARTA8 cited
  • 2022Dampak Keamanan, Manfaat, Kepercayaan, Promosi, serta Kemudahan pada Keputusan Pemanfaatan Dompet Elektronik Shopeepay7 cited

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