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Perceptions of University-Corporate Partnership Influences on a Brand
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Perceptions of University-Corporate Partnership Influences on a Brand (2005)Perceptions of University-Corporate Partn…Advances in Consumer Research (2025)Advances in Consumer ResearchEducational Leadership (2003)Educational LeadershipBrand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityWho is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Intrinsic Motivation and Self-Determination in Human Behavior (1988)Intrinsic Motivation and Self…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Theory of Psychological Reactance (1968)A Theory of Psychological Rea…A Theory of Psychological Reactance (1968)A Theory of Psychological Rea…Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Apprenticeship in Thinking (1990)Exploring the Principal's Contribution to School Effectiveness: 1980‐1995∗ (1998)Distributed leadership as a unit of analysis (2002)What Are the Effects of Induction and Mentoring on Beginning Teacher Turnover? (2004)Improving Impact Studies of Teachers’ Professional Development: Toward Better Conceptualizations and Measures (2009)Normative Influences on Altruism (1977)Men, masculinity, and the contexts of help seeking. (2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions (2000)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1985Intrinsic Motivation and Self-Determination in Human Behavior26,744 cited
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  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy

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1,892 cited
  • 1968A Theory of Psychological Reactance1,665 cited
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