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Basic marketing: a managerial approach. 6th ed. · Study

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ArticleBasic marketing: a managerial approach. 6th ed.

McCarthy E. Jerome1978

Article1978

Basic marketing: a managerial approach. 6th ed.

McCarthy E. Jerome

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Management and Marketing Education

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1992DEVELOPING MARKETING STRATEGY IN THE NOT‐FOR‐PROFIT SECTOR 2015The Influence of Organizational Culture and Market Orientation on Performance of Microfinance Institutions in Kenya 2016The value space: how firms facilitate value creation 2011Marketing Mix Practices in the Cultural Industry

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Year1978

Typearticle

Published1978-01-01

Languageen

Citations30

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ShelfMarketing and Advertising Strategies

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openalex_workW2289155035

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