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Basic marketing: a managerial approach. 6th ed.
0 references·4 citing·21 second hop
Basic marketing: a managerial approach. 6th ed. (1978)Basic marketing: a managerial approach. 6…The value space: how firms facilitate value creation (2016)The value space: how firms fa…The Influence of Organizational Culture and Market Orientation on Performance of Microfinance Institutions in Kenya (2015)The Influence of Organization…Marketing Mix Practices in the Cultural Industry (2011)Marketing Mix Practices in th…DEVELOPING MARKETING STRATEGY IN THE NOT‐FOR‐PROFIT SECTOR (1992)DEVELOPING MARKETING STRATEGY…The Effect of a Market Orientation on Business Profitability (1990)Dynamic capabilities and strategic management (1997)Market Orientation in the Public Sector: The Perspective from an Emerging Economy (2021)Business Research Methods (2022)Marketing Management: Analysis, Planning and Control (1973)Exploring corporate strategy (1997)Marketing management: analysis. planning. implementation and control (2000)Factors affecting decision-making in South African sport sponsorships (2002)Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study (2009)The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance - Evidence from Jordan’s Services Organisations (2011)Basic Marketing: A Managerial Approach (1978)Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)Strategic and Digital Marketing in Cultural Institutions and the Impact of the Covid-19 Pandemic – A Comparative Analysis of Two Case Studies (2021)Analysis and Optimization of Internal Factors of Cultural Industry Management Based on Structural Equation Model (2022)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Evolving to a New Dominant Logic for Marketing (2003)Co-creation experiences: The next practice in value creation (2004)The prioritization and categorization method (PCM) process evaluation at Ericsson: a case study (2017)Big data analysis on the business process and management for the store layout and bundling sales (2019)Understanding value in a healthcare setting: An application of the business model canvas (2021)
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  • 1992DEVELOPING MARKETING STRATEGY IN THE NOT‐FOR‐PROFIT SECTOR30 cited
  • 2015The Influence of Organizational Culture and Market Orientation on Performance of Microfinance Institutions in Kenya29 cited
  • 2016The value space: how firms facilitate value creation26 cited
  • 2011Marketing Mix Practices in the Cultural Industry18 cited

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