Packaging -An Innovative source of Impulsive and Abrupt Buying Action

Er.Varun Nayyar

12 citations0/0 files storedINTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY

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Consumer Packaging Perceptions and Trends Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

Good packaging and eminence product that matches the price over and over again calls for recurring patronage from consumers which allow the firm to hang about in business. Attractive packaging of products creates voluntarily available market for the firm and may reduce on advertising cost. This study examines the result of good packaging of products on consumers buying alternative as well as on impulse buying. Data were obtained from the supervision of 100 copies of a structured questionnaire to consumers who come for shopping at market places, supermarkets and high traffic points across the Punjab using deliberate sampling technique. The test results revealed that 79 and 81% of consumers decision to purchase a particular product as well as impulse buying was accounted for by the packaging approach of the product, while the chi-square results indicated that attractive packaging inclined consumers buying choice and impulse buying (p>0.05).

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References

2007The importance of packaging attributes: a conjoint analysis approach 2004Packaging and purchase decisions 1984Contemporary Advertising 1999Market-Based Management: Strategies for Growing Customer Value and Profitability 2010Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes 2005Consumers’ perception of food packaging in Trinidad, West Indies and its related impact on food choices 2007Buying behaviour of rural and urban consumers in India: the impact of packaging 1972International Marketing

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2020PENGARUH INOVASI PRODUK, SOCIAL MEDIA MARKETING DAN CITRA MEREK TERHADAP MINAT BERKUNJUNG WISATAWAN DAN DAMPAKNYA TERHADAP IMPULSIVE BUYING PADA SEKTOR UMKM KERAJINAN TANAH LIAT DI DESA WISATA GERABAH KASONGAN YOGYAKARTA

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