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Packaging -An Innovative source of Impulsive and Abrupt Buying Action

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References

2007The importance of packaging attributes: a conjoint analysis approach717 cited
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2005Consumers’ perception of food packaging in Trinidad, West Indies and its related impact on food choices110 cited
2007Buying behaviour of rural and urban consumers in India: the impact of packaging74 cited
1972International Marketing48 cited
2007A Family Systems Interpretation of how Subsistence Consumers Manage: The Case of South Africa36 cited
2006PACKAGING DESIGN AS RESOURCE FOR THE CONSTRUCTION OF BRAND IDENTITY16 cited

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2020PENGARUH INOVASI PRODUK, SOCIAL MEDIA MARKETING DAN CITRA MEREK TERHADAP MINAT BERKUNJUNG WISATAWAN DAN DAMPAKNYA TERHADAP IMPULSIVE BUYING PADA SEKTOR UMKM KERAJINAN TANAH LIAT DI DESA WISATA GERABAH KASONGAN YOGYAKARTA10 cited

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