Drivers of snack foods impulse buying behaviour among young consumers

Paulo Duarte · Mário Lino Barata Raposo · Marlene Ferraz

64 citations0/0 files storedBritish Food Journal

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Retail Behavior Studies Nutrition, Health and Food Behavior Consumer Market Behavior and Pricing

Abstract

Purpose – This article aims to examine the influence of marketing-controlled external motivators of impulse buying behaviour of snack foods in cafeterias among young students. Design/methodology/approach – A questionnaire was used to ask a sample of 200 young consumers about their impulse buying behaviour in cafeterias. The resulting data were submitted to an in-depth four-stage quantitative analysis. Findings – The results show that there is not a unique profile of impulse buying behaviour and that young consumers can be effectively segmented in five groups according to their impulsive buying behaviour of snack foods using the eight factors revealed in the exploratory factor analysis. A new segment of health/nutrition-conscientious impulsive consumers was uncovered and characterized. Research limitations/implications – The major constraints of this study are the use of a non-probability convenience sampling design and sample size. Future studies should include other products and a more heterogeneous sample. The study represents a good starting point for further debate on impulsive buying behaviour. Practical implications – Most of the research done in this area has focused on the supermarket environment, neglecting other types of retail store. Companies could benefit from the current study as it provides them with information that can be used to improve their marketing strategies directed towards this specific market. Additionally, the findings can also help the development of public health policies better tailored to prevent overweight and obesity associated with snack food consumption. Originality/value – The study extends the current body of knowledge by examining the applicability and relevance of external motivators of impulse buying behaviour to a significantly different retail environment.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 64 citations exist upstream.

References

1994Marketing Research: An Applied Orientation 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses 1974Atmospherics as a Marketing Tool 1987The Buying Impulse 1999Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making 1995Normative Influences on Impulsive Buying Behavior 1994The Influence of Store Environment on Quality Inferences and Store Image 1998Impulse buying: Modeling its precursors

Cited by

2014Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions 2018Consumers’ perception of usability of product packaging and impulse buying 2015Impact of Demographic Factors on Impulse Buying Behavior of Consumers in Multan-Pakistan 2017The compelling urge to misbehave: Do impulse purchases instigate unethical consumer behavior?2017Shopping Behavior Among Urban Women 2015The Influence Of Store Characteristics On Consumers’ Impulse Buying Behaviour

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.