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Usabilidade e preferência de uso na rede social facebook: uma análise netnográfica dos usuários tecnológicos
16 references·0 citing·52 second hop
Usabilidade e preferência de uso na rede social facebook: uma análise netnográfica dos usuários tecnológicos (2015)Usabilidade e preferência de uso na rede …Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk (2012)Understanding customers' repe…Why people use social networking sites: An empirical study integrating network externalities and motivation theory (2011)Why people use social network…Why do people use Facebook? (2011)Why do people use Facebook?The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement (2011)The relationship between freq…Online social networks: Why do students use facebook? (2010)Online social networks: Why d…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Personality and motivations associated with Facebook use (2009)Personality and motivations a…Identity construction on Facebook: Digital empowerment in anchored relationships (2008)Identity construction on Face…The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)The Benefits of Facebook “Fri…User Acceptance of Hedonic Information Systems1 (2004)User Acceptance of Hedonic In…Diffusion of innovations. (2003)Diffusion of innovations.The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …Consumer Choice between Hedonic and Utilitarian Goods (2000)Consumer Choice between Hedon…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Power and interdependence (1973)Power and interdependenceBelief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology75,250 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media19,104 cited
  • 2003Diffusion of innovations.13,723 cited
  • 2007The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites10,059 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,649 cited
  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities4,008 cited
  • 2004User Acceptance of Hedonic Information Systems13,891 cited
  • 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
  • 1973Power and interdependence1,970 cited
  • 2008Identity construction on Facebook: Digital empowerment in anchored relationships1,873 cited
  • 2009Personality and motivations associated with Facebook use1,731 cited
  • 2011Why people use social networking sites: An empirical study integrating network externalities and motivation theory1,616 cited
  • 2010Online social networks: Why do students use facebook?1,516 cited
  • 2011Why do people use Facebook?1,437 cited
  • 2011The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement

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1,406 cited
  • 2012Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk1,386 cited
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