A FORMULA FOR PREDICTING READABILITY

Edgar Dale · Jeanne Sternlicht Chall

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Text Readability and Simplification Journalism and Media Studies Media Studies and Communication

Abstract

EVERAL months ago editor of Wall Street Journal ran a full-page advertisement in one of leading literary magazines, announcing two honors recently awarded to it. One of these honors was a statement made by Robert P. Gunning that Wall Street Journal had the readable front page in country. How did Mr. Gunning come to this conclusion? Did he actually sample a cross section of readers, have them read front pages of leading newspapers, and then compare their ability to read and understand various front pages? No. He used an accepted short cut. He predicted reading difficulty of various front pages by using a readability formula and found that Wall Street Journal was most readable.

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1969SMOG Grading - A New Readability Formula.2012A Longitudinal Investigation of the Role of Quantity and Quality of Child-Directed Speech in Vocabulary Development 2001Lexical output as related to children's vocabulary acquisition: Effects of sophisticated exposure and support for meaning.2004The Principles of Readability.1982Effects of long-term vocabulary instruction on lexical access and reading comprehension.1967Automated readability index.1977Fry's Readability Graph: Clarifications, Validity, and Extension to Level 17.1984Methods of communication and mediating processes in realistic job previews.

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