Strategic Differentiation by Business Models: Free-To-Air and Pay-TV

Emilio Calvano · Michele Polo

43 citations0/0 files storedThe Economic Journal

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Digital Platforms and Economics Media and Digital Communication Merger and Competition Analysis

Abstract

Abstract Broadcasting markets are marked by the coexistence of outlets with radically different business models, some offering content free of charge and relying on advertising, others charging for access and airing few ads. We develop a model with competing broadcasters that leads to endogenous differentiation in business models. Differentiation is not driven by the heterogeneity of agents as in classic works. Rather it relates to the ‘two-sided’ nature of these markets. A key driver is a strong form of strategic substitutability induced by natural properties of technology that allows advertisers to reach viewers.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 43 citations exist upstream.

References

1929Stability in Competition 1990Stability in Competition 2006Competition in two-sided markets 2006Two-sided markets: a progress report 1982Relaxing Price Competition Through Product Differentiation 1979On Hotelling's "Stability in Competition"1990Nash equilibrium with strategic complementarities 1986Comparative Statics for Oligopoly

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.