Visual Social Semiotics: Understanding How Still Images Make Meaning

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Semiotics and Representation Studies Visual Culture and Art Theory Discourse Analysis in Language Studies

Abstract

a framework for analyzing imagery in multi-modal print documents and Web sites Demonstrates how images and text work together to make meaning for readers/users Provides analytical tools and tips to help choose still images to enhance textual messages

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References

1996Reading images: the grammar of visual design 1991Talking science: language, learning, and values 2001Multimodal Discourse: The Modes and Media of Contemporary Communication 2004Visual Meaning: a Social Semiotic Approach 1998Dynamics in Document Design 1994The language of displayed art 1989The Politics of Representation: Writing Practices in Biography, Photography and Policy Analysis.

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