Article2015

The Intersection of Global Consumer Culture and National Identity and the Effect on Japanese Consumer Behavior

Mark Cleveland · Michel Laroche · Ikuo Takahashi

77 citations0/0 files storedJournal of International Consumer Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Cultural Differences and Values Consumer Behavior and Market Dynamics

Abstract

Acculturation research has mostly focused on the experiences of ethnic minorities, but nowadays global forces are shaping mainstream societies. How does exposure to global consumer culture (GCC) combine with a social identity drawing from nationality to impact consumer behavior? Using multidimensional measures for national ethnic identity and acculturation to GCC (AGCC), we investigate cultural relationships with an array of consumer attitudes and behaviors, focusing on Japan: an economically advanced country but with a non-Western and ethnically homogeneous people. AGCC positively (negatively) associated with materialism (consumer ethnocentrism); whereas Japanese ethnic identity positively associated with materialism. The behavioral impact of the cultural constructs was complex, varying substantially across 71 behaviors grouped into several product categories, whereby four broad acculturation patterns are discernible. Based on relative degrees of Japanese ethnic identity and AGCC, four consumer segments were revealed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 77 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 1995The need to belong: Desire for interpersonal attachments as a fundamental human motivation.1991Culture and the Self: Implications for Cognition, Emotion, and Motivation 1985From Intentions to Actions: A Theory of Planned Behavior 1979A Paradigm for Developing Better Measures of Marketing Constructs 2004The Social Identity Theory of Intergroup Behavior 2025Advances in Consumer Research

Cited by

2020Impact of acculturation to western culture (AWC) on western fashion luxury consumption among Gen-Y consumers in the Asia-Pacific region 2022Cultural consequences of brands' masstige: An emerging market perspective 2018Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action 2021Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence 2017

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.