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Research trends on branding in consumer psychology · Study

ReviewResearch trends on branding in consumer psychology

David E. Sprott2016

Review2016

Research trends on branding in consumer psychology

David E. Sprott · Richie L. Liu

11 citations·0/0 files stored·Current Opinion in Psychology

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Perception and Purchasing Behavior

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1988A social-cognitive approach to motivation and personality.1999Self-theories: Their Role in Motivation, Personality, and Development 2009The Theory of the Leisure Class 1997Dimensions of Brand Personality 1977Self-schemata and processing information about the self.1990Consumer Evaluations of Brand Extensions 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

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Details

Year2016

Typereview

Published2016-01-16

VenueCurrent Opinion in Psychology

ISSN-L2352-250X

Languageen

Citations11

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.copsyc.2016.01.002

openalex_workW2290818997

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