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Customer Relationship Management: Strategies And Practices In Selected Banks Of Pakistan
16 references·1 citing·41 second hop
Customer Relationship Management: Strategies And Practices In Selected Banks Of Pakistan (2009)Customer Relationship Management: Strateg…Why Do Customer Relationship Management Applications Affect Customer Satisfaction? (2005)Why Do Customer Relationship …Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships (2005)Making Customer Relationship …A Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)A Customer Relationship Manag…Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)Customer Portfolio Management…Benchmarking Marketing Capabilities for Sustainable Competitive Advantage (2004)Benchmarking Marketing Capabi…Understanding customer relationship management (CRM) (2003)Understanding customer relati…The One to One Future: Building Relationships One Customer at a Time (1995)The One to One Future: Buildi…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Putting the Service-Profit Chain to Work (1994)Putting the Service-Profit Ch…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Critical factors in successful project implementation (1987)Critical factors in successfu…The Theory of Power and Conflict in Channels of Distribution (1984)The Theory of Power and Confl…Emerging perspectives on services marketing (1983)Emerging perspectives on serv…How CRM Components Impact Customer Loyalty: A Case from Bangladesh Banking Industry (2020)How CRM Components Impact Cus…Reengineering the Corporation (1993)Reengineering the corporation: A manifesto for business revolution (1993)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)Customer relationship management: Finding value drivers (2006)The New Industrial Engineering: Information Technology and Business Process Redesign (2011)Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM (2013)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)A resource‐based view of the firm (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Firm Resources and Sustained Competitive Advantage (1991)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Zero defections: quality comes to services. (1990)The balanced scorecard: Translating strategy into action (1997)Evolving to a New Dominant Logic for Marketing (2003)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Firm resources and sustained competitive advantage (2004)Market orientation, marketing capabilities, and firm performance (2009)Empirical investigation of data analytics capability and organizational flexibility as complements to supply chain resilience (2019)The value concept and relationship marketing (1996)Understanding Relationship Marketing Outcomes (2002)Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry (1987)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The relationship marketing process: communication, interaction, dialogue, value (2004)
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References

  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1994Putting the Service-Profit Chain to Work3,732 cited
  • 2005A Strategic Framework for Customer Relationship Management2,094 cited
  • 2004Benchmarking Marketing Capabilities for Sustainable Competitive Advantage1,626 cited
  • 1984The Theory of Power and Conflict in Channels of Distribution1,279 cited
  • 2003Understanding customer relationship management (CRM)1,228 cited
  • 1983Emerging perspectives on services marketing1,018 cited
  • 1987Critical factors in successful project implementation967 cited
  • 2005A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go871 cited
  • 2005Why Do Customer Relationship Management Applications Affect Customer Satisfaction?776 cited
  • 1995The One to One Future: Building Relationships One Customer at a Time696 cited
  • 2004Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships

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550 cited
  • 2005Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships421 cited
  • Cited by

    • 2020How CRM Components Impact Customer Loyalty: A Case from Bangladesh Banking Industry20 cited