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Redressing the Sleeper Effect: Evidence for the Favorable Persuasive Impact of Discounting Information Over Time in a Contemporary Advertising Context
16 references·0 citing·48 second hop
Redressing the Sleeper Effect: Evidence for the Favorable Persuasive Impact of Discounting Information Over Time in a Contemporary Advertising Context (2015)Redressing the Sleeper Effect: Evidence f…A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them (2015)A typology of consumer strate…On Brands and Word of Mouth (2013)On Brands and Word of MouthWhen Blemishing Leads to Blossoming: The Positive Effect of Negative Information (2012)When Blemishing Leads to Blos…Drivers of new product recommending and referral behaviour on social network sites (2011)Drivers of new product recomm…Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise (2010)Immediate and delayed adverti…Persuasive Effects of Fictional Narratives Increase Over Time (2007)Persuasive Effects of Fiction…The Sleeper Effect in Persuasion: A Meta-Analytic Review. (2004)The Sleeper Effect in Persuas…Message Order Effects in Persuasion: An Attitude Strength Perspective (1994)Message Order Effects in Pers…Order effects in belief updating: The belief-adjustment model (1992)Order effects in belief updat…In search of reliable persuasion effects: III. The sleeper effect is dead: Long live the sleeper effect. (1988)In search of reliable persuas…Access to attitude-relevant information in memory as a determinant of persuasion: The role of message attributes (1985)Access to attitude-relevant i…Advances in Consumer Research (1983)Advances in Consumer ResearchHistory of the sleeper effect: Some logical pitfalls in accepting the null hypothesis. (1979)History of the sleeper effect…Empirical tests of the absolute sleeper effect predicted from the discounting cue hypothesis. (1978)Empirical tests of the absolu…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Experiments on mass communication, Vol. 3. (1949)Experiments on mass communica…Self-Perception Theory (1972)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Information utility and the multiple source effect. (1987)To think or not to think: Exploring two routes to persuasion (2005)Consumer conviction and commitment: An appraisal‐based framework for attitude certainty (2013)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Behavioral Decision Research: A Constructive Processing Perspective (1992)Support theory: A nonextensional representation of subjective probability. (1994)Learning to Be Overconfident (2001)The need for cognition. (1982)The Psychology of Attitudes (1997)The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion (1999)EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions (2012)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Experiencing Narrative Worlds (1993)The role of transportation in the persuasiveness of public narratives. (2000)Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Transportation and Need for Affect in Narrative Persuasion: A Mediated Moderation Model (2010)The Role of a Narrative's Emotional Flow in Promoting Persuasive Outcomes (2014)The Transportation Scale–Short Form (TS–SF) (2015)The Handbook of Social Psychology (1969)Statistical Methods for Meta-Analysis (1988)TheOprahEffect: How Soft News Helps Inattentive Citizens Vote Consistently (2006)Unraveling the Processes Underlying Evaluation: Attitudes from the Perspective of the Ape Model (2007)Influence : science and practice (1985)The Psychology of Self-Affirmation: Sustaining the Integrity of the Self (1988)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019)Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer (2021)Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis (2023)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)What messages to post? Evaluating the popularity of social media communications in business versus consumer markets (2016)American Economic Review (2019)What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram (2019)Fake news, social media and marketing: A systematic review (2020)Advances in Consumer Research (2025)The Elaboration Likelihood Model of Persuasion (1986)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Meta‐analysis comparing the persuasiveness of one‐sided and two‐sided messages (1991)Thought confidence as a determinant of persuasion: The self-validation hypothesis. (2002)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1992Order effects in belief updating: The belief-adjustment model1,591 cited
  • 2013On Brands and Word of Mouth460 cited
  • 1994Message Order Effects in Persuasion: An Attitude Strength Perspective415 cited
  • 2007Persuasive Effects of Fictional Narratives Increase Over Time374 cited
  • 2004The Sleeper Effect in Persuasion: A Meta-Analytic Review.340 cited
  • 1949Experiments on mass communication, Vol. 3.283 cited
  • 2015A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them282 cited
  • 1985Access to attitude-relevant information in memory as a determinant of persuasion: The role of message attributes230 cited
  • 2010Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise228 cited
  • 1988In search of reliable persuasion effects: III. The sleeper effect is dead: Long live the sleeper effect.193 cited
  • 2011Drivers of new product recommending and referral behaviour on social network sites158 cited
  • 2012When Blemishing Leads to Blossoming: The Positive Effect of Negative Information110 cited
  • 1979

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History of the sleeper effect: Some logical pitfalls in accepting the null hypothesis.
101 cited
  • 1978Empirical tests of the absolute sleeper effect predicted from the discounting cue hypothesis.90 cited
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