A Balance Theory Perspective of Triadic Supply Chain Relationships

Joan M. Phillips · Ben S. Lin · Thomas G. Costello

62 citations0/0 files storedThe Journal of Marketing Theory and Practice

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Quality and Supply Management Customer Service Quality and Loyalty Supply Chain and Inventory Management

Abstract

Although most supply chains involve three or more members among source, make, and delivery operations of a firm, as well as suppliers and customers, most of the research on multi-member systems has examined the pair-wise relationships between two adjacent members. The purpose of this study is to provide a more holistic understanding of multi-member relationships such as those within a supply chain. This is achieved by applying Heider’s Balance Theory for triadic systems to a simulated three-member distribution channel using student subjects. The results of this empirical investigation support our hypotheses and we offer insights on how managerial actions within each linkage of the supply chain impact their firm’s satisfaction with the multi-member system as a whole.

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References

1958The psychology of interpersonal relations.1958The Psychology of Interpersonal Relations.1997Information Distortion in a Supply Chain: The Bullwhip Effect 1988The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels 1996Coordinated supply chain management 1975The Social Psychology of Bargaining and Negotiation 1980Distribution Channels as Political Economies: A Framework for Comparative Analysis 1974Power in a Channel of Distribution: Sources and Consequences

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