Media Management Education

Abstract

The media sphere has changed significantly as a result of globalization, technology, and new habits of media use. Scholars in journalism and mass communication thus call on a transformation and reinvention of higher education in the field. The purpose of this article is to investigate how media management is taught across different institutions, and how educators cope with this interdisciplinary, international, and dynamic field. In an online-survey, we asked educators from fourteen different countries across Europe about the key themes addressed in teaching, the pedagogies applied, and the fundamental challenges they perceive.

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