Historical Trends and Patterns in Media Economics

Robert G. Picard

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Media Studies and Communication Journalism and Media Studies Media and Digital Communication

Abstract

Media economics is the study of how economic and ﬁnancial pressures affect a variety of communications activities, systems, organizations, and enterprises, including media and telecommunications. The area of inquiry has developed strongly since the 1970s, has more breadth and depth than many who are unfamiliar with its literature assume, and is based on a variety of economic theories and a wide range of analysis methods. This chapter reviews the development of the ﬁeld of inquiry, its differing approaches, touchstones in its literature, and changing patterns in the focus of its research.

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2014The futures of magazine publishing: Servitization and co-creation of customer value 2013Current State and Development Perspectives of Media Economics / Media Management Research 2014Old and New Issues in Media Economics 2022No habit, no listening. Radio and generation Z: snapshot of the audience data and the business strategy to connect with it 2006Confrontation or Conciliation? The Plight of Small Media Brands in a Zero Sum Marketplace 2006Les médias au risque du management et du marketing 2015Media Management Education 2016Neuroeconomics and Media Economics

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