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All together now? Exploring sales and marketing integration
16 references·0 citing·46 second hop
All together now? Exploring sales and marketing integration (2016)All together now? Exploring sales and mar…Qualitative Data Analysis (2008)Qualitative Data AnalysisConfigurations of Marketing and Sales: A Taxonomy (2008)Configurations of Marketing a…The Thought Worlds of Marketing and Sales: Which Differences Make a Difference? (2007)The Thought Worlds of Marketi…The joint contribution of marketing and sales to the creation of superior customer value (2006)The joint contribution of mar…Ending the war between Sales & Marketing. (2006)Ending the war between Sales …Sales and Marketing Integration: A Proposed Framework (2005)Sales and Marketing Integrati…Marketing and technology resource complementarity: an analysis of their interaction effect in two environmental contexts (2005)Marketing and technology reso…Rethinking research methods for the resource-based perspective: isolating sources of sustainable competitive advantage (1999)Rethinking research methods f…Marketing's Influence within the Firm (1999)Marketing's Influence within …An Empirical Investigation of the Antecedents of Sales Force Control Systems (1999)An Empirical Investigation of…Marketing Organization: An Integrative Framework of Dimensions and Determinants (1998)Marketing Organization: An In…Interdepartmental Integration: A Definition with Implications for Product Development Performance (1996)Interdepartmental Integration…Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories (1992)Agency Relationships in Marke…Organizational Culture and Marketing: Defining the Research Agenda (1989)Organizational Culture and Ma…Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence (1987)Marketing's Interaction with …Incentive Systems: A Theory of Organizations (1961)Incentive Systems: A Theory o…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2008Qualitative Data Analysis17,372 cited
  • 1989Organizational Culture and Marketing: Defining the Research Agenda1,802 cited
  • 1992Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories1,105 cited
  • 1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence1,065 cited
  • 1961Incentive Systems: A Theory of Organizations962 cited
  • 2005Marketing and technology resource complementarity: an analysis of their interaction effect in two environmental contexts844 cited
  • 1996Interdepartmental Integration: A Definition with Implications for Product Development Performance620 cited
  • 1999Rethinking research methods for the resource-based perspective: isolating sources of sustainable competitive advantage539 cited
  • 1999Marketing's Influence within the Firm533 cited
  • 2007The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?393 cited
  • 1998Marketing Organization: An Integrative Framework of Dimensions and Determinants324 cited
  • 2005Sales and Marketing Integration: A Proposed Framework261 cited
  • 2008Configurations of Marketing and Sales: A Taxonomy257 cited
  • 1999An Empirical Investigation of the Antecedents of Sales Force Control Systems234 cited

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  • 2006Ending the war between Sales & Marketing.213 cited
  • 2006The joint contribution of marketing and sales to the creation of superior customer value212 cited
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