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What Marketing Educators Look for When Adopting a Principles of Marketing Textbook
5 references·0 citing·21 second hop
What Marketing Educators Look for When Adopting a Principles of Marketing Textbook (2009)What Marketing Educators Look for When Ad…Enhancing Knowledge Development in Marketing (2010)Enhancing Knowledge Developme…The Ethics of Publisher Incentives in the Marketing Textbook Selection Decision (1998)The Ethics of Publisher Incen…Delivering Profitable Value (1998)Delivering Profitable ValueRelation of sample size to the stability of component patterns. (1988)Relation of sample size to th…Management—Tasks, responsibilities, practices (1974)Management—Tasks, responsibil…The Varimax Criterion for Analytic Rotation in Factor Analysis (1958)Comparison of five rules for determining the number of components to retain. (1986)The Mini-IPIP Scales: Tiny-yet-effective measures of the Big Five Factors of Personality. (2006)Best Practices in Exploratory Factor Analysis: Four Recommendations for Getting the Most from Your Analysis (2009)Exploratory Factor Analysis: A Five-Step Guide for Novices (2010)A First Course in Factor Analysis (2013)Questionnaire Design and Attitude Measurement. (1968)Journal of higher education (1996)Chronicle of Higher Education (1998)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Commitment-Trust Theory of Relationship Marketing (1994)The impact of other customers on service experiences: A critical incident examination of “getting along” (1997)A Short, Reliable Measure of Subjective Knowledge (1999)The Effects of Strategy Type on the Market Orientation–Performance Relationship (2000)Stress: Appraisal and Coping (2013)Business architecture: a holistic approach to defining the organization necessary to deliver a strategy (2000)Looking for Ways to Increase Student Motivation: Internationalisation and Value Innovation (2011)The impact of shared value proposition on consumer engagement through a sense of brand community (2024)Creating a sense of mission (1991)Cross-functional issues in the implementation of relationship marketing through customer relationship management (2001)Value in business markets: What do we know? Where are we going? (2005)
this work references cited by second hop

References

  • 1988Relation of sample size to the stability of component patterns.2,874 cited
  • 1974Management—Tasks, responsibilities, practices839 cited
  • 2010Enhancing Knowledge Development in Marketing333 cited
  • 1998Delivering Profitable Value61 cited
  • 1998The Ethics of Publisher Incentives in the Marketing Textbook Selection Decision12 cited

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