Success Factors of Online Petitions: Evidence from Change.org

Ahmed Elnoshokaty · Shuyuan Deng · Dong-Heon Kwak

31 citations0/0 files storedHawaii International Conference on System Sciences (HICSS)

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Social Media and Politics E-Government and Public Services Public Relations and Crisis Communication

Abstract

Online petitions have emerged to become a powerful tool for the public to make positive impact on the society. This paper investigates what factors in the text content of online petitions influence their chance of success. Specifically, we examine moral, emotional, and cognitive elements in the petition language and identify their role in making online petitions successful. From the analysis of 12,808 online petitions from Change.org, we found that petitions containing positive emotions are more likely to be successful. In contrast to conventional beliefs, petitions containing heavier moral and cognitive elements are less likely to be successful. The findings have important implications to both petition websites and petitioners.

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References

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2019European E-Democracy in Practice 2021Exploring Change.Org as a Digital Heterotopia: A Foucauldian Approach 2018Online Petitioning Through Data Exploration and What We Found There: A Dataset of Petitions from Avaaz.org

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