Article2015

Examining shopping mall consumer decision-making styles, satisfaction and purchase intention

Sajad Rezaei · Valaei Naser · Wan Khairuzzaman Wan Ismail

121 citations0/0 files storedThe International Review of Retail Distribution and Consumer Research

No readable copy stored yet — this record is metadata only.

Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

Understanding consumer decision-making (CDM) styles is essential for market segmentation, positioning and crafting marketing strategies within a market. Few studies have examined the structural relationship among decision-making styles that consumers exhibit during mall shopping, level of satisfaction and purchase intention. The purpose of this study was to examine CDM styles as the antecedents and predictors of level of satisfaction and purchase intention. Based on the Consumer Styles Inventory, eight CDM styles that individual exhibit during shopping mall activities are proposed in terms of utilitarian and hedonic perspectives. We hypothesize these eight CDM styles as a set of predictors of customer satisfaction and purchase intention. A total of 327 valid paper-and-pencil questionnaires were collected from several shopping malls in Kuala Lumpur, Malaysia. Partial least squares (PLS) path modelling approach, a structural equation modelling (PLS-SEM) technique was performed to test the proposed structural relationships. The empirical assessment supports that hedonic shopping styles consumers that exhibit high level of habitual, brand consciousness, fashion consciosness, recreational conscious style have lower levels of satisfaction and purchase intention during mall shopping while novelty and fashion conscious style consumers have lower level of satisfaction but do not unveil lower purchase intention. Utilitarian shopping styles consumers that exhibit high level of price conscious, confused by overchoice and high-quality conscious style have higher levels of satisfaction while impulsive/careless shoppers do not; and while price conscious, impulsive/careless, confused by overchoice consumers have higher levels of purchase intention but the high-quality conscious consumers do not unveil higher purchase intention. Further, there is a positive relationship between satisfaction and purchase intention. The practical and managerial implications are discussed.

Citations in this library

Stored only when both papers are in the corpus — 121 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1980Understanding Attitudes and Predicting Social Behavior 2011PLS-SEM: Indeed a Silver Bullet 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 2014A primer on partial least squares structural equation modeling (PLS-SEM)2011An assessment of the use of partial least squares structural equation modeling in marketing research 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

Cited by

2021The impact of online shopping attributes on customer satisfaction and loyalty: Moderating effects of e-commerce experience 2020The role of E-service quality in shaping online meeting platforms: a case study from higher education sector 2021Consumer decision-making styles, involvement, and the intention to participate in online group buying 2023Emerging digital technologies and consumer decision-making in retail sector: Towards an integrative conceptual framework 2022The Role of Online Experience in the Relationship Between Service Convenience and Future Purchase Intentions

Imported from OpenAlex (CC0) — nothing here is generated.