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Unemployment is a particular problem for young people in regional areas in Australia, however regional Western Australia is experiencing a huge skills shortage and across the tourism sector. This paper uses data collected at 11 focus groups conducted across Western Australia from May-July 2011 with young people aged 15-24 years, to examine whether young people from regional Western Australia perceive tourism and hospitality as a viable career and study option. The findings explore perceptual and structural constraints on encouraging these people to pursue careers within the tourism sector.
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